Jade Lim

Branding & Communication Specialist


Certified Image Consultant, AICI CIC
Certified NLP Practitioner, ABNLP
Certified Behavioral (DISC) Consultant, IML Inc, USA
Image Columnist, Nanyang Siang Pau (2010-2013)
President, Association of Image Consultant International, Malaysia Chapter (AICI Malaysia)

JADE LIM, she is the only Personal Branding and Communication Trainer in Malaysia with a colourful story of transforming from a Business Journalist and Translator to a Trainer, Consultant and Coach.

Transforming from a task-oriented to a people-oriented individual; from a timid lady to a brave business owner; from someone who did not speak to someone who speaks to lead and lead to speak – it is her growing journey that makes her unique. Her ability to relate to others’ challenges and personalities make her a Coach in her training approach that she helps to inspire others to unleash their greatest potential. She attributed her personal growth to her Toastmasters journey where she led a team to achieve President’s Distinguished status and beyond. It testified her leadership in inspiring and motivating the team members to achieve common goals.

One of her prominent achievements was she had helped a company CEO to tell inspiring story in the Malaysian SME Conference and received standing ovation. It was a 45-minute keynote speech that the company CEO was sharing the platform with the co-Founder of Skype. The success began with an impactful personal story that she helped to put together for the CEO.

Jade lives with her motto Go Beyond Limits and has consistently encouraged, motivated and inspired her participants and coachees to bring out the best in them.

Jade is versatile. She has trained participants from cross-cultural background including countries like Singapore, Indonesia, Thailand, Vietnam, Russia, and Egypt, USA. She is well versed with Creative, Semi-conventional to Conventional Industry. Some companies that she has rendered her service including Media Prima Group, Mercedes-Benz, The Star, Star-FM, Maxis, Digi, Dell, Getronics, Shopee, Exxon Mobil, BioTech Corp, Eita, Sunway Property, MCT, B&G, BGMC, Zhong Ji Construction, Ifilosofie, Kingsley International School, Regency Hospital, Maybank Group, OCBC, Allianz Life, CIMA, KPMG, Great Vision of ING, SICM of Great Eastern, Bursa, EPIC, FPG Oleochemicals, Amway organizations like Canasia Network and CA Success, Philip Wain, Michelle Lazar, University of Women Association, BG96, among others. Collaborated with Frontier Business Intelligence, she has trained participants from many government agencies including UITM, Kumpulan Pendidikan YPJ, Risda, Jabatan Perdana Menteri, Selia Ekuiti, University Sultan Zainal Abidin, Perbadanan Labuan, Sabah Electricity, Kementerian Pertahanan Cawangan Sabah, Sabah Air Aviation, DBKL, Insan, Biro Penerangan Sabah, among others.

She was the Personal Branding Columnist of Nanyang Siang Pau (2010-2013). She was invited on numerous occasions to NTV7 and RTM to share impactful Personal Branding tips. Professionally, she was the founding Secretary(2010-2012), VP Education(2012-2014),President Elect(2014-2016)and the current President (2016-2018) of Association of Image Consultants International, Malaysia Chapter (AICI Malaysia). On personal basis, she actively involves in Toastmasters movement. She leads Youth Leadership Program, she was a club President and currently the Area D2 Director of Toastmasters International, District 51.

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